![]() » Prepare a service blueprint for Redbox's automated DVD rental kiosks and, based on this, explore ways in which it can be bettered. » Realize how long-term relationships with customers can be achieved through the effective use of direct marketing tools. » Understand the issues and challenges in kiosk marketing and appreciate the significance of kiosks as a direct selling tool. » Understand the various issues and challenges in service marketing Whether it will be able to wean away a significant segment of the online streaming business from Netflix too remains to be seen. Though industry experts are predicting a boom for the movie rental business, it remains to be seen whether Redbox can hold on to its lead as the market leader in the automated DVD rental kiosks business with the entry of NCR Corp. It had also announced its intention of entering the online streaming business dominated by Netflix. The company grew at a fast pace despite stiff opposition from some leading Hollywood studios, which they felt that Redbox's US$ 1 rental a night was cannibalizing their own DVD sales.Īs of 2010, Redbox was planning to offer movie rentals in the Blu-ray disc format as well as video game rentals from its automated self service DVD rental kiosks. Critics were of the opinion that Redbox's business model would not be viable in the long run but time and again, Redbox had proved them wrong. and online movie rental service providers such as Netflix. Since its inception, Redbox had lured away customers from chain movie rental stores such as Blockbuster Inc. The company operates more than 24,000 automated DVD rental kiosks at various locations throughout the US. The case is about Redbox, a chain of DVD rental kiosks in the US. 400 + Shipping & Handling Charges extra Themes Service Marketing / Kiosk Marketing / Competition and Competitive Strategy Nor is it a primary information source.įor delivery through courier (within India): Rs. It is not intended to illustrate either effective or ineffective handling of a management situation. This case study was compiled from published sources, and is intended to be used as a basis for class discussion.
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